PLANNING : HOW SOCIAL MEDIA CAN HELP YOU IN YOUR JOB SEARCH

Hey Team

This week blog takes a interesting look at social media and how we can utilize it in our job search. Jobs are not easy to come by especially in a dynamic global economy with abundant resources and scarce opportunities. Searching for a job almost becomes a job in itself. It also becomes a stressful task for individuals who are in dire need to support themselves and or there family. Upon reviewing Scott (2013), Ch. 4, Social media and your targeted audience, it is interesting how social media has changed the way we search for jobs as well as how we help potential employers locate us. 

Where Do I start the Job Search:

Typically when trying to find a job you would do what everyone knows is the way to find a job, which is to prepare a resume and obsesses over entry entry to make sure it paints your background in the best possible light ( Scott, 2013). Along with this you begin to network and hope that someone in your circle knows someone and hope to find a job. While this approach may work social media allow a new way to interact and meet potential employers. The old rules of job searching required advertising a product, which was typically you, with direct mail. This required you to interrupt people and let them know you were on the market and that you need help ( Scott, 2013). 




How has Social Media Transformed Job Search ?

Social media has transformed that through collaboration and two way communication via social networking platforms. Smart employers are now looking into social networking to find "pluged- in people that would fit the classification of a job candidate. To find a job on social media you must stop thinking like an advertiser of a product and start thinking like a publisher of information. By creating information that people want and by becoming a presence people want to consume you are improving your job prospectus. The new rules of finding a job require you to share your knowledge and expertise with a world that is looking to see what you have to offer (Scott, 2013). 

Twitter Search

A great example was shared in the chapter of an individual who used social media to get a job. David Murray( @DaveMurr), while doing all the traditional elements of a job search such as updating his resume and calling a bunch of contacts, he realized he had to engage in social media to improve his prospectus. He started to use twitter search to improve his job prospectus and that greatly helped his job hunt. He began inputting things such as " Social Media Jobs", " Hiring Social Media" and began to pull the RSS feeds of these keyword conversations and pull them daily.
 ( Scott, 2013). 


I am used to traditional ways of finding a job and I have recently integrated some social media aspects such as linked in and facebook but Twitter search and the RSS feeds taught me something I learned after reading this chapter. I learned how to utilize key words to help me find trending topics in the related job string. Enjoy watching the video on how to to a twitter search to help with your next Job search.








References:

Scott. (2013). The New Rules of Marketing & PR, 4^th Edition. Hoboken, NJ. John Riley & Sons, Inc.